Google Sponsored Project
Package Design, AI Workflow Strategy
Type: Academic
Course: Sponsored Project
Google reached out with a question. How can we integrate AI into package design workflow? Working in teams of 3, we introduced AI strategy into Google’s package workflow and created an agent, Synchro. My role included research, concept development, prototyping, UI/UX design and packaging graphics.
Additional process details and documentation are available upon request.
The ProcessExploration included combining trend research, collaborative sessions with the Google team to identify key pain points, and hands-on testing of 40+ AI tools, uncovering opportunities for customization and new modes of creative discovery.
The PlatformA collaborative platform designed to streamline cross-functional workflows, enabling graphic design, engineering, marketing, and software teams to easily share, iterate, and align on design.
Store ExperienceTaking the project further, we designed a future-forward store experience where neuro-headsets generate personalized packaging in real time—shifting from mass production to mass personalization and envisioning a more inclusive future of package design.
The Team