Glade
Package Design
Type: Academic
Course: Package Design 2
The visual system repositions Glade home products as a transparent, type-driven brand, demonstrating how thoughtful, affordable design can make non-toxic, mass-produced products more inclusive and accessible.
ProcessAfter sketching and physically prototyping initial concepts in SolidWorks, AI was integrated into the workflow to rapidly refine ideas. Vizcom transformed early 2D sketches into 3D concepts, while Krea generated multiple iterations, making it possible to quickly evaluate different directions while maintaining creative control.
LogoThe logo was simplified to remove visual excess, creating a timeless mark that feels approachable and inclusive.
Photography
The photographic style uses minimal studio photography with soft, diffused lighting to highlight the product's form, while neon reveals the invisible movement of air.
In-Store ActivationDesigned for high-traffic retail environments, the activation prioritizes clarity over clutter.